How do you present a product range to different audiences without creating one generic space?

Plant Designs wanted a showcase that demonstrated the breadth of its offer, from hospitality and workplaces to seasonal installations and events. Rather than displaying products, the space was designed as a sequence of environments. Each area had its own atmosphere, purpose and conversation, encouraging visitors to keep exploring rather than simply walking through.

Designing for exploration

Rather than leading visitors past a series of displays, the experience invited them to discover distinct environments connected by a single journey. Rich planting gave way to quieter moments, allowing each space to reset expectations before revealing something different. Contrast became part of the experience, creating a rhythm that encouraged curiosity rather than fatigue.

Zoning plan for an immersive event, showing the different environments, activities and visitor areas across the space.

Early zoning study showing the rhythm of the visitor journey rather than individual displays.

Design decisions

Rhythm

An experience that is 100% excess… loses its charm without rhythm. Contrast creates appreciation. Moments of calm give moments of wonder their meaning.

Narrative

Way-finding became part of the story. Signposts directed visitors through the space while remaining rooted in the environment itself, helping navigation feel like discovery rather than instruction.

Adaptability

Each environment demonstrated a different application—from hospitality to workplaces and events—while remaining part of one coherent journey. Visitors experienced the breadth of the offer without feeling they were moving between unrelated displays.

Artificial palm tree made with a copper pipe armature and dried palm bark, with long arching fronds made from preserved Phoenix palm leaves.
A workshop with a partially built wicker sculpture of a wave, surrounded by tools showing exploratory making.
Work in progress evidence image showing a hand made wave structure and bunches of gypsophila being used to create the 'crest'.
Work in progress evidence image showing a small hand made wave on a workbench in a workshop surrounded by tools.
A display table in a prop store showing items selected to create a showcase living room feel.
Selected props for a vintage Christmas scene with vintage standing lamp, a wooden chest, a desk with books, an open map, a small clock and a plaid blanket.
Work in progress photo of a miniature white ceramic sink with a tiny preserved flower display.
Work in progress photo of a tiny preserved flower bouquet.

Different spaces. Different stories. One journey.

A staged potting shed created as part of an immersive event showcase.
Long communal tablescape styled with preserved and dried flowers, fruit and candles as part of an immersive event experience.
Immersive living-room setting filled with plants, furniture and warm lighting beneath brick arches.

See the project from Plant Designs’ perspective →